“Three Aldi adverts claiming customers could make significant savings were misleading, the Advertising Standards Authority has ruled.
A TV advert claimed a £70 Aldi shop would cost £98 at the “big four” supermarkets.
Morrisons and two members of the public complained the adverts did not make it clear Aldi’s own-brand products were being compared with branded products.”
Is the idea of marketing to get away with as much as you can? It feels like that sometimes.
We say that trust is important. But then we behave like it isn’t if it gets in the way of some scheme or other. Continue reading