5 thoughts on how I got here for 2018

Someone recently asked for 5 concepts that have made me successful. It made me think, which is always a nice thing. Success is relative, of course. So, here they are - I'm reusing them as thoughts on how I got here for 2018 - what are yours? Give and take. Especially with those you work … Continue reading 5 thoughts on how I got here for 2018

Your next hire should be a grizzled, old marketing veteran

Sometimes things are better when they're older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of "character" with - we came to the conclusion it's wonky bits). And sometimes things are better when they're younger (or newer). Underwear. Milk. Toilet seats. … Continue reading Your next hire should be a grizzled, old marketing veteran

Stranger to fiction

Reading should be an important part of anyone's routine. There's plenty of people offering advice to this effect. And plenty of people in marketing or business publishing their best book lists for 2016. The one thing I find oddly absent from many, however, is a good slice of fiction. There's lots of Seth Godin, lots of David Oglivy, and … Continue reading Stranger to fiction

Repeat a hundred times “correlation does not imply causation”

I am someone who has adapted themselves to long journeys. I find myself making trips of 2 hours plus on a regular basis. Therefore I have embraced the world of podcasts. I could spend quite some time listing recommendations for you, and in fact I will in another post. But this morning I was listening to … Continue reading Repeat a hundred times “correlation does not imply causation”

Getting away with it

"Three Aldi adverts claiming customers could make significant savings were misleading, the Advertising Standards Authority has ruled. A TV advert claimed a £70 Aldi shop would cost £98 at the "big four" supermarkets. Morrisons and two members of the public complained the adverts did not make it clear Aldi's own-brand products were being compared with … Continue reading Getting away with it