Your next hire should be a grizzled, old marketing veteran

Sometimes things are better when they’re older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of “character” with – we came to the conclusion it’s wonky bits).

And sometimes things are better when they’re younger (or newer). Underwear. Milk. Toilet seats. Continue reading

Repeat a hundred times “correlation does not imply causation”

I am someone who has adapted themselves to long journeys. I find myself making trips of 2 hours plus on a regular basis. Therefore I have embraced the world of podcasts.

I could spend quite some time listing recommendations for you, and in fact I will in another post. But this morning I was listening to the excellent More or Less from the BBC (broadcast on Radio 4). Continue reading

Getting away with it

“Three Aldi adverts claiming customers could make significant savings were misleading, the Advertising Standards Authority has ruled.

A TV advert claimed a £70 Aldi shop would cost £98 at the “big four” supermarkets.

Morrisons and two members of the public complained the adverts did not make it clear Aldi’s own-brand products were being compared with branded products.”

From the BBC website.

Is the idea of marketing to get away with as much as you can? It feels like that sometimes.

We say that trust is important. But then we behave like it isn’t if it gets in the way of some scheme or other. Continue reading