I just wanted to give you the table

I once worked for a major UK charity. At the time Google was offering free partnering sessions to help charities with marketing. Google arranged for 2 members of the public to come to a workshop to discuss their experiences with the charity. Yeah, it's just a table. Look at it, holding stuff. One quote (which … Continue reading I just wanted to give you the table

How long can a message last?

The human race generates vast amounts of data. In just one minute: Twitter users sent 473,400 tweets, Snapchat users shared 2 million photos, Instagram users posted 49,380 pictures, LinkedIn gained 120 new users. Data, data, data. All this information is useful to someone to some degree (we have to assume), but some information is really … Continue reading How long can a message last?

Working from home, and other stressful locations

Suddenly, a big slice of the worlds population is finding out what it's like to let the people you work with see the walls of your home. "Interesting art choices, not that I'm judging you on them," says a colleague, clearly judging you on them. Before my current job, I worked mostly remotely for 3 … Continue reading Working from home, and other stressful locations

Howard Gossage – The ad man who wasn’t a mad man

Let me tell you about Howard Luck Gossage (yes, Luck really was his middle name). Gossage was an ad-man back in the 60s. He created quirky, imaginative ads targeted at people like himself. He understood how to appeal to his own demographic perfectly - and firms would pay him to create ads to sell to … Continue reading Howard Gossage – The ad man who wasn’t a mad man