Recently I was interviewed on the Upp B2B podcast – Uppwards.
Covering marketing automation, the buying process, and a good helping of behavioural economic theory.
Listen now >
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Sometimes things are better when they’re older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of “character” with – we came to the conclusion it’s wonky bits).
And sometimes things are better when they’re younger (or newer). Underwear. Milk. Toilet seats. Continue reading →