I just wanted to give you the table

I once worked for a major UK charity. At the time Google were offering free partnering sessions to help charities with marketing.

Google arranged for 2 members of the public to come to a workshop to discuss their experiences with the charity.

One quote (which I will have to paraphrase) really stood out to me. Continue reading

Pareto and what we unleash

A side comment in a meeting stimulated a thought.

“I don’t think most of what’s on the internet is any good.”

“What, you don’t like what’s on our website?”

“No, I mean in general. All of it.”

Pareto 80/20 mug
Only 80% of this tea is actually tea
This helped to crystalise something that’s been pinging around in my noggin for a while. Why do I think we publish what we publish on our website? Or on our social channels? Or any advertising we put out? Or basically anything we unleash on the unsuspecting world?

Continue reading

Your next hire should be a grizzled, old marketing veteran

Sometimes things are better when they’re older. Wine, perhaps. Whiskey. Cars (have you seen cars from the 50s?). Houses (we had a plasterer round who I discussed the concept of “character” with – we came to the conclusion it’s wonky bits).

And sometimes things are better when they’re younger (or newer). Underwear. Milk. Toilet seats. Continue reading