So, I started a newsletter. I haven't been great and keeping it going out - I like to think intentions are what really matter in Marketing. I am, of course, wrong. I will try to get better at it - it's my promise to you! Whoever you are! Now I'm involved in this whole writing … Continue reading Are paid newsletters a good idea?
Like lots of people who I move in similar circles too (in an online sense), I've been watching The Last Dance on Netflix. If you have missed it so far, it focusses on Michael Jordan's last season with the Chicago Bulls - but uses this as a scaffold to look back at his career. If … Continue reading Teamwork – a niche sports analogy featuring Reading FC
I once worked for a major UK charity. At the time Google was offering free partnering sessions to help charities with marketing. Google arranged for 2 members of the public to come to a workshop to discuss their experiences with the charity. Yeah, it's just a table. Look at it, holding stuff. One quote (which … Continue reading I just wanted to give you the table
In these unprecedented times. In these somewhat precedented times. In these times that some have precedented. Hey, there's a pandemic on (or there was, future readers) who cares if anyone was precedenting it? That's not what's important. The important thing is how we react to it. And in all times, including this one, I think … Continue reading The Time for Magic
The human race generates vast amounts of data. In just one minute: Twitter users sent 473,400 tweets, Snapchat users shared 2 million photos, Instagram users posted 49,380 pictures, LinkedIn gained 120 new users. Data, data, data. All this information is useful to someone to some degree (we have to assume), but some information is really … Continue reading How long can a message last?