I once worked for a major UK charity. At the time Google were offering free partnering sessions to help charities with marketing.
Google arranged for 2 members of the public to come to a workshop to discuss their experiences with the charity.
One quote (which I will have to paraphrase) really stood out to me.
“I had a table I wanted to donate, so I brought it to my local shop. I was instantly offered a range of options to accompany my donation – gift aid, tracking what happened to the table, a loyalty scheme – all with a raft of accompanying paperwork.
All I wanted to do was give you the table.”