(With apologies to Jamiroquai)
The future of marketing is in virtual reality, apparently:
Why Virtual Reality is the ultimate storytelling tool for marketers
So, people will buy a virtual reality setup to play games or enjoy other forms of entertainment. And already we’re trying to think of ways to gatecrash it and fill it with our ‘stories’?
This is the same way we’ve gone with lots of channels – and it hasn’t worked out well for us.
How about rather than trying to invading peoples lives in every way we possible can, we concentrate on building trust and adding value for them?
Virtual reality of games and experiences seems like an interesting idea. For advertising? Not so much.