Taste, feelings, and brands

So, Dairy Milk has a new slogan:
‘Tastes like this feels’.

It has been noted that this isn’t a million miles away from Coca-Cola’s:
‘Taste the feeling’.

According to Marketing Week, Cadbury’s global brand equity director Nikhil Rao, “insists that Cadbury’s focus on ‘consumption experiences’ gives it a point of difference”. I assume a consumption experience is when you eat something.

A photo of pigeons eating
Mmm… Delicious feelings.

 

Clearly they’re both acting on the idea of tying their products to emotions. Which is a potentially powerful concept. But it’s a concept that everyone knows about, and is trying to act on.

If we’re all following the same rules for our marketing, and especially our branding, we’re going to end up all looking very similar. You then have to spend more time explaining why you’re different.

How about you? Do you want to taste all the feels? Or do you just want a sugary drink and some chocolate?

Image courtesy of bossfight.co


Hey, now you’ve read this why don’t we connect? You can find me on Twitter or LinkedIn.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s