The value of doing

In which I will be overusing the word ‘doing’. But I make no apologies for it.

I’ve often noodled on the value of just doing. Although perhaps it’s because Nike and their huge marketing machine have penetrated my brain.

From the activities we do everyday (marketing or otherwise) which part of them adds the most value? It has to be the act of getting them out into the world. Of getting them live and happening.

Even if you didn’t have a well thought out strategy or plan (which I am not advocating), you will still win by doing. Your activity will produce results. Which you can then optimise too.

Every webinar, email campaign, event, even every tweet and post will be generating responses and action.

A colleague of mine once described me as a ‘shipper’. I ‘ship’. By which she meant I get things done and out the door. I consider this a fine compliment.

I’ve often had an idea to do something. Write something. Read something. Perform something. And become paralysed by other thoughts. It would be best to just get on and do it.

Although I am not advocating doing nothing but doing. Not advocating the energetic chaos of constant application. I am a plan-fan. I like to align with a strategy.

And of course you have to have spaces in between all your doing, when you’re not doing. You have to reflect on the doing, and weigh up if the doing was worth doing.

“Don’t underestimate the value of Doing Nothing, of just going along, listening to all the things you can’t hear, and not bothering.”

Winnie the Pooh

Word, Pooh. Word.

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